As Manager of Student Recruitment, Daisy Herrera is responsible for developing and executing comprehensive student recruitment plans. She coordinates marketing, provides resources for schools, tracks data goal, and trains campus recruitment teams across CICS’ 14-school network. Daisy has worked in various capacities in the education field as a college team member, but by far, recruitment and enrollment is where she found her niche. She has continuously set and broke records for recruitment and enrollment, setting the pace at two of Chicago’s largest charter networks. She has established relationships/partnerships with over 60 elementary schools and community organizations. She considers it her responsibility to ensure that under-resourced families are connected with life-transforming educational opportunities.